Rebranded local real estate agency to reflect a more professional, user-friendly experience. Included print and web, used recognizable elements of old brand with fresh colors, graphics and fonts which enhanced readability, recognition and overall brand standards.
Flat illustration was important to client, but was a major transition from existing brand. This was achieved by incorporating brushed metal textures and dark color scheme options with the new identity they wanted. Local presence was strong, so including the buffalo helped associate people who may have not recognized the new look.